Verve Group Announces Migration to Google Cloud

PubNative, as part of Verve Group, has recently switched its data processing and compute workloads to Google Cloud Platform. Cloud computing holds an important position in the ad tech environment and can easily become the bottleneck in regards to network performance and costs. Therefore, finding the right cloud computing providers can often be challenging.

Choosing a cloud-based computing provider before selecting a cloud-based computing provider, several different aspects need to be taken into consideration. From representing the required metrics to the number of cloud components available – deciding on the ideal cloud platform provider takes time to weigh up the options. When looking for solutions on a group company level with different infrastructural backgrounds, taking all hypothetical use cases and factors into account can be extensive and time-consuming. In the end, both the usability of the service, as well as the migration and training effort should be taken into account when deciding on a provider. Solutions such as Google CloudPlatform with powerful UIs and flexible API integrations let PubNative and Verve Group optimize its processes and decrease time to market KPIs for new features.

Important Link:

https://www.exchangewire.com/blog/2020/07/28/verve-group-announces-migration-to-google-cloud/